D2C air conditioner startup Helium raises $2 million from India Quotient
Well, well, well, if it isn't Helium, a D2C air conditioner startup founded in 2025, already bagging $2 million from India Quotient. Because what the world truly needs is *another* direct-to-consumer brand for an appliance that typically requires professional installation, robust after-sales, and isn't exactly an impulse buy like artisanal socks. It seems we've hit peak D2C when even the chillest of home electronics are getting the disruptor treatment. Let's just hope their supply chain is as cool as their marketing promises to be.