Apple's China iPhone sales jumped 22% in month after iPhone 17 launch
Apple’s latest iPhone 17 launch not only stirred up the tech world but also turned the tide for its China sales performance, with a striking 22% sales jump within just one month of release. Despite a generally subdued smartphone market, Apple continues to outshine competitors like Xiaomi and Huawei, showing that innovation and brand loyalty run deep in one of the world's toughest markets.
The surge in China’s iPhone sales is closely tied to the iPhone 17 series release on September 19, 2025, which accounted for nearly 80% of all iPhones sold during that period, according to Counterpoint Research. This contrasts sharply with last year’s iPhone 16 launch, which saw a 5% decline in sales the month following its release. Apple's ability to attract hundreds of eager customers to its Beijing flagship and achieve growth amid a 2.7% overall market downturn reveals the resilience and appeal of its product lineup, underscored by the iPhone 17’s advanced features and multiple color options.
