India Leads GenAI Use in Shopping, 60% Plan to Increase Spending in Next Six Months
Forget the West's AI hype—India's already living it, with 62% of shoppers wielding GenAI like a digital shopping genie, outpacing even work tasks at 63%. While global wallets tighten amid doom-scrolling geopolitics, 60% of Indian households are gearing up to splash more cash on cars and gadgets into 2026, shrugging off inflation like it's just spicy chaat pricing.
BCG's Global Consumer Radar reveals India topping global GenAI adoption for shopping, with 64% using it for brand picks—hello, answer engine optimization over dusty SEO. Optimism reigns: only 17% fret global conflicts slowing growth (vs. 60%+ in UK/France), though sustainability talk outpaces wallet action (80% consider it, 9-15% pay premium). Brands, take note: familiarity wins (84% stick to known names), but AI fluency demands trustworthy, comparison-ready content to capture this confident spend.
