When Algorithms Fall Flat: Why AI Can't Replicate Human Connection, According to Match Group Asia CEO
Green's perspective, coming from the head of Match Group Asia – the behemoth behind dating giants like Tinder and Hinge – carries significant weight. She champions AI's role in enhancing the user experience, perhaps by refining matches based on deeper compatibility metrics, suggesting icebreakers, or by offering safer communication tools, rather than attempting to generate synthetic emotions or conversations. This stance is particularly pertinent in markets like India, where online dating penetration, while growing, remains lower than other Asian counterparts, indicating a nuanced approach is needed to build trust and genuinely facilitate connections without overwhelming users with artificiality.
